It is expected that Apple will begin trade-ins for three fresh Mac models starting June 5, syncing with Apple’s WWDC 2023 presentation day. Bloomberg’s Mark Gurman reports that the Mac Studio, M2 13-inch MacBook Air, and M2 13-inch MacBook Pro will be included in Apple’s trade-in policy starting from that date. Gurman predicts the unveiling of new Mac hardware during the Apple presentation on June 5, potentially featuring a 15-inch MacBook Air model. However, the forecast regarding the debut of upgraded Mac Studio versions remains less certain. Mac Studio was introduced by Apple in May 2022, offering M1 Max and M1 Ultra chip setups.
Despite the launch of various Macs with M2, M2 Pro, and M2 Max chips, no update has been publicly announced for the Mac Studio yet. Two new Mac Studio models are reportedly under development according to Gurman, but their launch dates remain in the realm of speculation. He questions the likelihood of an update announcement at WWDC, implying Apple may hold off until the M3 generation to prevent competition with the Apple Silicon Mac Pro. That said, the potential for unveiling revamped Mac Studio models equipped with M2 Max and M2 Ultra chips at WWDC cannot be completely disregarded.
In addition, whispers of 13-inch MacBook Air and MacBook Pro models powered by the M3 chip under development are circulating. Yet, the debut of the first M3 Macs isn’t anticipated until later in the year. Consequently, Gurman’s recent news about new Mac trade-ins doesn’t necessarily signal imminent replacements for all the devices mentioned. The move by Apple to authorize trade-ins for these three new Mac models is seemingly designed to facilitate customers’ tech upgrades and maintain pace with the latest advancements. It’s a waiting game to see what other revelations Apple might unveil at its WWDC 2023 presentation, an event that is guaranteed to pique the interest of tech aficionados and global spectators alike.